.Post Views: 15.Ever before wondered how an electric designer finds yourself managing an influencer advertising and marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, spills over the herbal tea on The Adrian Program.Trick takeaways:.Why exchanging formulas triggered solitude (and also a career pivot).The magic formula: authenticity + congruity = influencer excellence.B2B influencer marketing in Asia: It's coming, yet slowly.AI influencers: Cool, yet probably won't substitute your BFF's Instagram.The payment issue plaguing influencer advertising and marketing (as well as how Partipost is actually handling it).Exciting fact: Jonathan's papa anticipates Mondays. Yes, you go through that right.Profits: The influencer marketing landscape is actually developing much faster than you can point out "wipe up." Coming from micro-influencers to AI avatars, the video game is actually changing-- but credibility still preponderates.Thus, just before you underrate that buddy along with 200 fans as "certainly not important," bear in mind: in the world of nano-influencers, your bestie could just be actually the upcoming major thing.Listen for additional influencer insights as well as perhaps pick up a recommendation or more for your own Instagram video game!